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Managing services marketing : text and readings / John E.G. Bateson. by Series: The Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1995
Availability: No items available.

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2.
Amazon cover image
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Managing services marketing : text and readings / John E.G. Bateson. by Series: The Dryden Press series in marketing
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden Press, c1995
Availability: Items available for loan: Margaret Thatcher Library (1)Call number: HD 9980.5 .B38 1995.

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