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Managing services marketing : text and readings / John E.G. Bateson.

By:

Bateson, John E. G

Material type: Text

Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995.Edition: 3rd edDescription: xvii, 680 pages. : illustrationsISBN:

0030986664

Subject(s):

Service industries -- Marketing -- Management

DDC classification:

658.8 20

LOC classification:

HD 9980.5 .B38 1995

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Includes bibliographical references and index.

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