Managing services marketing : text and readings / John E.G. Bateson.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth ; Dryden Press, c1995.Edition: 3rd editionDescription: xvii, 680 pages : illustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HD 9980.5 .B38 1995 (Browse shelf(Opens below))	Available	23016528

Includes bibliographical references and index.

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