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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; foreword by Malcolm McDonald

By: Material type: TextTextPublication details: London ; Kogan Page, 2004.Edition: 2nd edDescription: xiii, 383 pages : illustrationsISBN:
  • 0749442980
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF 5415 .C52254 2004
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HC 5415 .C52254 2004 (Browse shelf(Opens below)) Available 20059942
Loan Margaret Thatcher Library First Floor HF 5415 .C52254 2004 (Browse shelf(Opens below)) Available 20059549
National Collection Margaret Thatcher Library National Collection HF 5415 .C52254 2004 (Browse shelf(Opens below)) Not for loan 20057979

Includes index.

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