Normal view MARC view ISBD view

Key marketing skills : (Record no. 63975)

MARC details
000 -LEADER
fixed length control field	01289cam a22003254a 4500
001 - CONTROL NUMBER
control field	13661863
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230804160014.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	040721s2004 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004017032
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749442980
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	.C52254 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cheverton Peter
245 10 - TITLE STATEMENT
Title	Key marketing skills :
Remainder of title	strategies, tools, and techniques for marketing success /
Statement of responsibility, etc.	Peter Cheverton ; foreword by Malcolm McDonald
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 383 pages :
Other physical details	illustrations.
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/ecip0420/2004017032.html">http://www.loc.gov/catdir/toc/ecip0420/2004017032.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004017032-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Contributor biographical information
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html">http://www.loc.gov/catdir/enhancements/fy0910/2004017032-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Loan
Suppress in OPAC	No

Holdings
Date last seen	Full call number	Barcode	Price effective from	Koha item type	Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired
08/04/2023	HC 5415 .C52254 2004	20059942	08/04/2023	Loan	Library of Congress Classification	Margaret Thatcher Library	Margaret Thatcher Library	First Floor	08/04/2023
08/04/2023	HF 5415 .C52254 2004	20059549	08/04/2023	Loan	Library of Congress Classification	Margaret Thatcher Library	Margaret Thatcher Library	First Floor	08/04/2023
07/30/2024	HF 5415 .C52254 2004	20057979	08/04/2023	National Collection	Library of Congress Classification	Margaret Thatcher Library	Margaret Thatcher Library	National Collection	08/04/2023

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Key marketing skills : (Record no. 63975)