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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; foreword by Malcolm McDonald
Material type:
TextPublication details: London ; Kogan Page, 2004.Edition: 2nd edDescription: xiii, 383 pages : illustrationsISBN: - 0749442980
- 658.8Â 22
- HF 5415Â .C52254 2004
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HC 5415 .C52254 2004 (Browse shelf(Opens below)) | Available | 20059942 | |
| Loan | Margaret Thatcher Library First Floor | HF 5415 .C52254 2004 (Browse shelf(Opens below)) | Available | 20059549 | |
| National Collection | Margaret Thatcher Library National Collection | HF 5415 .C52254 2004 (Browse shelf(Opens below)) | Not for loan | 20057979 |
Includes index.
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