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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh editionDescription: xli,764pages ill,[some col]Content type: - text
- unmediated
- volume
- 9781259548147 (alk. paper)
- 659.1Â 23
- HF 5823Â .B387 2018
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Annex Campus Library Ground Floor | HF 5823 .B387 2018 (Browse shelf(Opens below)) | Available | 4200762 |
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| HF 5821 .O34 2009 Advertising and Intergrated Brand Promotion / | HF 5823 .B387 Advertising and promotion : | HF 5823 .B387 Advertising and promotion : | HF 5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 .B44 Readings in advertising management / | HF 5823 .B44 Readings in advertising management / | HF 5823 .D24 2007 Advertising for dummies / |
includes indexes and biblography
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