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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Eleventh edition. - xli,764pages ill,[some col]

includes indexes and biblography

ISBN: 9781259548147 (alk. paper)

LCCN: 2016054719

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF 5823 / .B387 2018

Dewey Class. No.: 659.1

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Advertising and promotion : an integrated marketing communications perspective /