Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh editionDescription: xli,764pages ill,[some col]Content type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Annex Campus Library Ground Floor	HF 5823 .B387 2018 (Browse shelf(Opens below))	Available	4200762

includes indexes and biblography

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