Advertising and promotion an integrated marketing communications perspective George E. Belch , Michael A. Belch, Michael A. Guolla

By:

Belch, George E. (George Edward), 1951- [author.]

Contributor(s):

Belch, Michael A [author.]
Guolla, Michael A

Material type: Text

TextPublication details: Toronto McGraw-Hill Education 2007Edition: 1st Canadian edDescription: xix, 554 pages illustrations, [chiefly col.]Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781259548147 (alk. paper)

Subject(s):

Advertising
Sales promotion
Communication in marketing

DDC classification:

659.1 23

LOC classification:

HF 5823 .B387 2007

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Advertising and promotion an integrated marketing communications perspective George E. Belch , Michael A. Belch, Michael A. Guolla