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Advertising and promotion

Belch, George E. 1951-

Advertising and promotion an integrated marketing communications perspective George E. Belch , Michael A. Belch, Michael A. Guolla - 1st Canadian ed. - Toronto McGraw-Hill Education 2007 - xix, 554 pages illustrations, [chiefly col.]

ISBN: 9781259548147 (alk. paper)

LCCN: 2016054719

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF 5823 / .B387 2007

Dewey Class. No.: 659.1

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Advertising and promotion