Advertising and promotion (Record no. 3215)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01217cam a22003618i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19450109 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927102232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170113s2018 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016054719 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259548147 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | .B387 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | an integrated marketing communications perspective |
| Statement of responsibility, etc. | George E. Belch , Michael A. Belch, Michael A. Guolla |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto |
| Name of publisher, distributor, etc. | McGraw-Hill Education |
| Date of publication, distribution, etc. | 2007 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1701 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 554 pages |
| Other physical details | illustrations, [chiefly col.] |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A., |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Guolla, Michael A. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Short Loan |
No items available.