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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University, 8th ed.
Material type:
TextPublisher: Boston McGraw-Hill, 2009Edition: 8th edDescription: xxv, 838 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780071284400 (alk. paper)
- 659.1Â 23
- HF 5828Â .B387 2009
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Annex Campus Library Ground Floor | HF 5828 .B387 2009 (Browse shelf(Opens below)) | Available | 20085192 | |
| Loan | Annex Campus Library Ground Floor | HF 5828 .B387 2009 (Browse shelf(Opens below)) | Available | 20085196 | |
| Loan | Annex Campus Library Ground Floor | HF 5828 .B387 2009 (Browse shelf(Opens below)) | Available | 20085169 |
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| HF 5824 .D98 2010 Media convergence / | HF 5826 .5 .J84 1992 Advertising media : | HF 5827 .G62 2006 The language of advertising : written texts / | HF 5828 .B387 2009 Advertising and promotion : | HF 5828 .B387 2009 Advertising and promotion : | HF 5828 .B387 2009 Advertising and promotion : | HF 5871 .B42 1993 Broadcast journalism basic principles |
Includes bibliographical references and indexes.
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