Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University, 8th ed. - 8th ed. - xxv, 838 pages : color illustrations ; 29 cm
Includes bibliographical references and indexes.
9780071284400 (alk. paper)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF 5828 / .B387 2009
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University, 8th ed. - 8th ed. - xxv, 838 pages : color illustrations ; 29 cm
Includes bibliographical references and indexes.
9780071284400 (alk. paper)
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF 5828 / .B387 2009
659.1