Normal view MARC view ISBD view

Advertising and promotion : (Record no. 19769)

MARC details
000 -LEADER
fixed length control field	01207cam a22003494i 4500
001 - CONTROL NUMBER
control field	17917337
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200115145132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	131024s2015 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2013041596
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071284400 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	DLC
Description conventions	rda
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5828
Item number	.B387 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
Fuller form of name	(George Edward),
Dates associated with a name	1951-
245 10 - TITLE STATEMENT
Title	Advertising and promotion :
Remainder of title	an integrated marketing communications perspective /
Statement of responsibility, etc.	George E. Belch & Michael A. Belch, both of San Diego State University, 8th ed.
250 ## - EDITION STATEMENT
Edition statement	8th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Boston
Name of producer, publisher, distributor, manufacturer	McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 838 pages :
Other physical details	color illustrations ;
Dimensions	29 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type

Holdings
Date last seen	Full call number	Barcode	Price effective from	Koha item type	Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Source of acquisition
09/26/2023	HF 5828 .B387 2009	20085192	09/26/2023	Loan	Library of Congress Classification	Annex Campus Library	Annex Campus Library	Ground Floor	09/26/2023	Purchase
09/26/2023	HF 5828 .B387 2009	20085196	09/26/2023	Loan	Library of Congress Classification	Annex Campus Library	Annex Campus Library	Ground Floor	09/26/2023	Purchase
09/26/2023	HF 5828 .B387 2009	20085169	09/26/2023	Loan	Library of Congress Classification	Annex Campus Library	Annex Campus Library	Ground Floor	09/26/2023	Purchase

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Advertising and promotion : (Record no. 19769)