Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th ed. / with contributions by Jorg DietzelDescription: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cmISBN: - 9780071314404 (pbk.) :
- 0071314407 (pbk.) :
- 659.1 23
- HF 5823 .B387 2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Annex Campus Library Ground Floor | HF 5823 .B387 (Browse shelf(Opens below)) | Available | 20077896 | |
| Loan | Annex Campus Library Ground Floor | HF 5823 .B387 (Browse shelf(Opens below)) | Available | 20107550 |
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| HF 5821 .B62 2002 Contemporary advertising / | HF 5821 .B62 2009 Essentials of contemporary advertising / | HF 5821 .O34 2009 Advertising and Intergrated Brand Promotion / | HF 5823 .B387 Advertising and promotion : | HF 5823 .B387 Advertising and promotion : | HF 5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 .B44 Readings in advertising management / |
Previous ed.: 2009.
"Global edition"-Cover.
Includes bibliographical references and index.
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