Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed. / with contributions by Jorg Dietzel. - New York : McGraw-Hill/Irwin, c2012. - xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cm.
Previous ed.: 2009. "Global edition"-Cover.
Includes bibliographical references and index.
9780071314404 (pbk.) : £47.99 0071314407 (pbk.) : £47.99
GBB244430 bnb
Communication in marketing.
Sales promotion.
Advertising.
HF 5823 / .B387 2012
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 9th ed. / with contributions by Jorg Dietzel. - New York : McGraw-Hill/Irwin, c2012. - xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cm.
Previous ed.: 2009. "Global edition"-Cover.
Includes bibliographical references and index.
9780071314404 (pbk.) : £47.99 0071314407 (pbk.) : £47.99
GBB244430 bnb
Communication in marketing.
Sales promotion.
Advertising.
HF 5823 / .B387 2012
659.1