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Advertising and promotion : (Record no. 17402)

MARC details
000 -LEADER
fixed length control field 01293cam a2200385 a 4500
001 - CONTROL NUMBER
control field 019366588
003 - CONTROL NUMBER IDENTIFIER
control field UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191126103529.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110914s2012 nyuac b 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB244430
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071314404 (pbk.) :
Terms of availability £47.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071314407 (pbk.) :
Terms of availability £47.99
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)015897219
035 ## - SYSTEM CONTROL NUMBER
System control number (StEdALDL)1/2806803
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CROBAR
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number .B387 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 9th ed. /
Remainder of edition statement with contributions by Jorg Dietzel.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 769 p. :
Other physical details ill. (chiefly col.), col. ports. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
500 ## - GENERAL NOTE
General note "Global edition"-Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dietzel, Jörg,
Dates associated with a name 1961-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
09/26/2023   HF 5823 .B387 20077896 09/26/2023 Loan   Library of Congress Classification       Annex Campus Library Annex Campus Library Ground Floor 09/26/2023 Purchase
09/26/2023   HF 5823 .B387 20107550 09/26/2023 Loan   Library of Congress Classification       Annex Campus Library Annex Campus Library Ground Floor 09/26/2023 Purchase

Copyright @ The Margaret Thatcher Library August 2023
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