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Strategic marketing : planning and control / Graeme Drummond, John Ensor.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth Heinemann, 1999.Description: xiii, 176 pages. ; 24 cm. illustrationsISBN:
  • 0750644826
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF 5415.13 .D78 1999
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.13 | .D78 1999 (Browse shelf(Opens below)) Available 10039857

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HF 5415.13 | .C72 2009 Strategic marketing / HF 5415.13 | .C95 2001 Marketing management / HF 5415.13 | .D32 1990 Marketing management : HF 5415.13 | .D78 1999 Strategic marketing : HF 5415.13 | .D368 1990 Market driven strategy : HF 5415.13 | .D369 2006 Peripheral vision : HF 5415.13 | .F53 1994 Marketing for success /

"Published in association with The Chartered Institute of Marketing."

"Student"--Cover.

Includes bibliographical references and index.

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