Strategic marketing : planning and control / Graeme Drummond, John Ensor.

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Material type: Text

TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth Heinemann, 1999.Description: xiii, 176 pages. ; 24 cm. illustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.13 \| .D78 1999 (Browse shelf(Opens below))	Available	10039857

"Published in association with The Chartered Institute of Marketing."

"Student"--Cover.

Includes bibliographical references and index.

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