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Strategic marketing :

Drummond, Graeme.

Strategic marketing : planning and control / Graeme Drummond, John Ensor. - Oxford ; Boston : Butterworth Heinemann, 1999. - xiii, 176 pages. ; illustrations 24 cm. - Marketing series (London, England). Student. .

"Published in association with The Chartered Institute of Marketing." "Student"--Cover.

Includes bibliographical references and index.

0750644826

00551204


Marketing--Decision making.
Marketing--Management.

HF 5415.13 / .D78 1999

658.8/02

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