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Consumer behavior : building marketing strategy.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th ed. / Delbert I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. MothersbaughDescription: xxvii, 772 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780071318174 (pbk.) :
- 0071318178 (pbk.) :
- 9780077325060 (CDROM)
- 0077325060 (CDROM)
- 658.83420973Â 23
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Annex Campus Library Ground Floor | HF 5415.32 H29 2013 (Browse shelf(Opens below)) | Available | 20077885 |
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| HF 5415.2 .C49 2014 Basic marketing research : customer insights and managerial action / | HF 5415.3 .E93 2006 Consumer behaviour / | HF 5415.32 .C45 2005 Emotion and reason in consumer behavior / | HF 5415.32 H29 2013 Consumer behavior : | HF 5415.32 .S64 2005 Consumer behaviour : | HF 5415.33 B59 2008 Consumer behaviour / | HF 5415.55 .M32 2007 Customer value investment : |
Accompanied by CD-ROM in pocket attached to inside front cover.
Includes bibliographical references and index.
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