Consumer behavior : building marketing strategy.

By:

Hawkins, Del I

Contributor(s):

Mothersbaugh, David L
Mothersbaugh, Linda L

Material type: Text

TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th ed. / Delbert I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. MothersbaughDescription: xxvii, 772 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780071318174 (pbk.) :
0071318178 (pbk.) :
9780077325060 (CDROM)
0077325060 (CDROM)

Subject(s):

Consumer behavior -- United States
Market surveys -- United States
Consumer behavior -- United States -- Case studies

DDC classification:

658.83420973 23

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Annex Campus Library Ground Floor	HF 5415.32 H29 2013 (Browse shelf(Opens below))	Available	20077885

Accompanied by CD-ROM in pocket attached to inside front cover.

Includes bibliographical references and index.

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Consumer behavior : building marketing strategy.