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Consumer behavior : (Record no. 15783)

MARC details
000 -LEADER
fixed length control field 01452nam a2200409 a 4500
001 - CONTROL NUMBER
control field 019407119
003 - CONTROL NUMBER IDENTIFIER
control field UkOxU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191115110554.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m m
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field co mg ---muuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111109s2013 nyua 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB1D1011
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071318174 (pbk.) :
Terms of availability £46.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071318178 (pbk.) :
Terms of availability £46.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077325060 (CDROM)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077325060 (CDROM)
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)015968950
035 ## - SYSTEM CONTROL NUMBER
System control number (StEdALDL)1/2713309
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency ACL
Modifying agency UkOxU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CROBAR
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83420973
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy.
250 ## - EDITION STATEMENT
Edition statement 12th ed. /
Remainder of edition statement Delbert I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. Mothersbaugh.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 772 p. :
Other physical details col. ill. ;
Dimensions 28 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Accompanied by CD-ROM in pocket attached to inside front cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, Linda L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Date last seen Total checkouts Full call number Barcode Date last checked out Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition
11/14/2023 1 HF 5415.32 H29 2013 20077885 10/27/2023 10/27/2023 Loan   Library of Congress Classification       Annex Campus Library Annex Campus Library Ground Floor 10/27/2023 Purchase

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