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Basic marketing research : a decision-making approach / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 3rd editionDescription: xxvi, 645 pages ; illustrationsISBN: - 9780136037903 (hardcover : alk. paper)
- 658.8/3Â 22
- HF 5415.2Â .M29 2009
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415.2 .M29 2009 (Browse shelf(Opens below)) | Available | 2300749 | |
| Loan | Margaret Thatcher Library First Floor | HF 5415.2 .M29 2009 (Browse shelf(Opens below)) | Available | 23014778 |
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| HF 5415.2 .L388 1989 Market research and analysis / | HF5415.2 .M29 1993 Marketing research : an applied orientation / | HF 5415.2 .M29 1999 Marketing research : | HF 5415.2 .M29 2009 Basic marketing research : | HF 5415.2 .M29 2009 Basic marketing research : | HF 5415.2 .M29 2010 Marketing research : | HF 5415.2 .M3167 2001 Qualitative market research : a comprehensive guide / |
Includes bibliographical references and index.
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