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Basic marketing research : a decision-making approach / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 3rd editionDescription: xxvi, 645 pages ; illustrationsISBN:
  • 9780136037903 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF 5415.2 .M29 2009
Online resources:
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Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.2 .M29 2009 (Browse shelf(Opens below)) Available 2300749
Loan Margaret Thatcher Library First Floor HF 5415.2 .M29 2009 (Browse shelf(Opens below)) Available 23014778

Includes bibliographical references and index.

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