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Basic marketing research :

Malhotra, Naresh K.

Basic marketing research : a decision-making approach / Naresh K. Malhotra. - 3rd edition - Upper Saddle River, N.J. : Prentice Hall, c2009. - xxvi, 645 pages ; illustrations

Includes bibliographical references and index.

ISBN: 9780136037903 (hardcover : alk. paper)

LCCN: 2008025797

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .M29 2009

Dewey Class. No.: 658.8/3

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Basic marketing research :