Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University, 8th ed.

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TextPublisher: Boston McGraw-Hill, 2009Edition: 8th edDescription: xxv, 838 pages : color illustrations ; 29 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Annex Campus Library Ground Floor	HF 5828 .B387 2009 (Browse shelf(Opens below))	Available	20085192
Loan	Annex Campus Library Ground Floor	HF 5828 .B387 2009 (Browse shelf(Opens below))	Available	20085196
Loan	Annex Campus Library Ground Floor	HF 5828 .B387 2009 (Browse shelf(Opens below))	Available	20085169

Includes bibliographical references and indexes.

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