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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th ed. / with contributions by Jorg DietzelDescription: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cmISBN:
  • 9780071314404 (pbk.) :
  • 0071314407 (pbk.) :
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF 5823 .B387 2012
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Holdings
Item type Current library Call number Status Barcode
Loan Annex Campus Library Ground Floor HF 5823 .B387 (Browse shelf(Opens below)) Available 20077896
Loan Annex Campus Library Ground Floor HF 5823 .B387 (Browse shelf(Opens below)) Available 20107550

Previous ed.: 2009.

"Global edition"-Cover.

Includes bibliographical references and index.

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Copyright @ The Margaret Thatcher Library August 2023
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