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Marketing research essentials. / Carl McDaniel, Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2010.Edition: 7th edDescription: xxi, 507 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780470169704 (pbk.)
  • 0470169702 (pbk.)
  • 9780470478332
  • 0470478330
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF 5415.2 .M382 2010
Other classification:
  • QP 611
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.2 .M382 2010 (Browse shelf(Opens below)) Available 20101445
Loan Margaret Thatcher Library First Floor HF 5415.2 .M382 2010 (Browse shelf(Opens below)) Available 20101449
Loan Margaret Thatcher Library First Floor HF 5415.2 |.M382 2010 (Browse shelf(Opens below)) Available 20101448
Loan Margaret Thatcher Library First Floor HF 5415.2 .M382 2010 (Browse shelf(Opens below)) Available 20101446
Loan Margaret Thatcher Library First Floor HF 5415.2 .M382 2010 (Browse shelf(Opens below)) Available 20101447
Loan Margaret Thatcher Library First Floor HF 5415.2 |.M382 2010 (Browse shelf(Opens below)) Available 20079192
Loan Margaret Thatcher Library First Floor HF 5415.2 .M382 2010 (Browse shelf(Opens below)) Available 20079191

Includes bibliographical references and index.

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