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Marketing research essentials. /

McDaniel, Carl, Jr., 1941-

Marketing research essentials. / Carl McDaniel, Jr., Roger Gates. - 7th ed. - Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010. - xxi, 507 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

ISBN: 9780470169704 (pbk.) 0470169702 (pbk.) 9780470478332 0470478330

LCCN: 2011411180

Nat. Bib. No.: GBA988531 bnb GBA988531 dnb

Nat. Bib. Agency Control No.: 015366114 Uk

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .M382 2010

Dewey Class. No.: 658.83

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Marketing research essentials. /