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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: Margaret Thatcher Library (2)Call number: HF 5415.33 .U6H38 2010, ...

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Consumer behavior : building marketing strategy. by
Edition: 12th ed. / Delbert I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. Mothersbaugh.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: Annex Campus Library (1)Call number: HF 5415.32 H29 2013.

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Consumer behavior : building marketing strategy [10th ed.] Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: No items available.


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