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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.

By: Contributor(s): Material type: TextTextPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 2nd edDescription: xxvi, 469 p. : ill. ; 26 cmISBN:
  • 0030321034
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .13 .M3586 2002
Online resources:
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