Normal view MARC view ISBD view

Marketing strategy /

Ferrell, O. C.

Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas. - 2nd ed. - Fort Worth : Harcourt College Publishers, c2002. - xxvi, 469 p. : ill. ; 26 cm.

Previous ed. published under title.

Includes bibliographical references and index.

ISBN: 0030321034

LCCN: 2001089968

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415 .13 / .M3586 2002

Dewey Class. No.: 658.8

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

WELCOME TO MOI UNIVERSITY LIBRARY SERVICES

Marketing strategy /