Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.

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Material type: Text

TextPublication details: Dubuque, IA : Brown & Benchmark, c1992.Description: xii, 468 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Annex Campus Library Ground Floor	HF 5826 .5 .J84 1992 (Browse shelf(Opens below))	Available	4004261

Includes bibliographical references and index.

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