Normal view MARC view ISBD view

Advertising media :

Jugenheimer, Donald W.

Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk. - Dubuque, IA : Brown & Benchmark, c1992. - xii, 468 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 069711791X

LCCN: 91072621

Subjects--Topical Terms:
Advertising media planning.

LC Class. No.: HF5826.5 / .J83 1992

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

WELCOME TO MOI UNIVERSITY LIBRARY SERVICES

Advertising media :