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Marketing strategy : the challenge of the external environment / David Mercer.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : Sage in association with Open University Business School, 1998.Description: viii, 325 pages. : illustrations. ; 25 cmISBN:
  • 0761958754
  • 0761958762 (pbk)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF 5415 .M47 1998
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415 .M47 1998 (Browse shelf(Opens below)) Available 20044408
Loan Margaret Thatcher Library First Floor HF 5415 .M47 1998 (Browse shelf(Opens below)) Available 300344

Includes bibliographical references and index.

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