Marketing strategy : (Record no. 17567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01279cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3073905 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191126192216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971210s1998 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97062267 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB98-22828 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761958754 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761958762 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)38747057 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| Modifying agency | DGU |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .M47 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mercer, David |
| Fuller form of name | (David Steuart) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | the challenge of the external environment / |
| Statement of responsibility, etc. | David Mercer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | Sage in association with Open University Business School, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 325 pages. : |
| Other physical details | illustrations. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business planning. |
| 856 7# - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://lcweb.loc.gov/catdir/toc/97-62267.html">http://lcweb.loc.gov/catdir/toc/97-62267.html</a> |
| Access method | http |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0657/97062267-d.html">http://www.loc.gov/catdir/enhancements/fy0657/97062267-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 08/24/2023 | HF 5415 .M47 1998 | 20044408 | 08/24/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/24/2023 | |||||
| 08/24/2023 | HF 5415 .M47 1998 | 300344 | 08/24/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | First Floor | 08/24/2023 |