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Course on agribusiness management for producers’ associations Module 3 – Planning for producers’ associations

By: Material type: TextTextPublication details: Rome FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS 2009Online resources:
Contents:
Market knowledge as a basis for planning5 List of topics5 Setting the context6 Case study: Penetrating and Remaining in the International Markets. Minami-Satsuma Agricultural Cooperative in Kagoshima, Japan. See also case study: Precooked and Frozen Vegetables for the International Market: La Huerta, Mexico8 Case study analysis10 Defining the market10 How can rural enterprises be made market-oriented?11 Basic steps in planning the marketing process12 Market knowledge methodologies and instruments13 Identifying and targeting markets17 Market niches20 Product differentiation21 Conclusions on the case study22 Group exercise23 Summary24 Unit assessment26 Planning: a key factor for competitiveness 27 List of topics27 Setting the context28 Case study: The Chiang Mai Agribusiness. See also case study: the agribusiness Agrohortalizas30 Case study analysis31 General planning aspects31 Planning and its application32 Inventory management37
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Market knowledge as a basis for planning5
List of topics5
Setting the context6
Case study: Penetrating and Remaining in the International
Markets. Minami-Satsuma Agricultural Cooperative in
Kagoshima, Japan. See also case study: Precooked and
Frozen Vegetables for the International Market:
La Huerta, Mexico8
Case study analysis10
Defining the market10
How can rural enterprises be made market-oriented?11
Basic steps in planning the marketing process12
Market knowledge methodologies and instruments13
Identifying and targeting markets17
Market niches20
Product differentiation21
Conclusions on the case study22
Group exercise23
Summary24
Unit assessment26
Planning: a key factor for competitiveness
27
List of topics27
Setting the context28
Case study: The Chiang Mai Agribusiness. See also
case study: the agribusiness Agrohortalizas30
Case study analysis31
General planning aspects31
Planning and its application32
Inventory management37

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