Course on agribusiness management for producers’ associations (Record no. 74247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01769nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250620142716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250620b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AGRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Santacoloma, Pilar |
| 9 (RLIN) | 20589 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS |
| 9 (RLIN) | 20588 |
| Subordinate unit | FAO Agriculture Management, Marketing and Finance Service Rural Infrastructure and Agro-Industries Division |
| 245 ## - TITLE STATEMENT | |
| Title | Course on agribusiness management for producers’ associations |
| Remainder of title | Module 3 – Planning for producers’ associations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Rome |
| Name of publisher, distributor, etc. | FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS |
| Date of publication, distribution, etc. | 2009 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Market knowledge as a basis for planning5<br/>List of topics5<br/>Setting the context6<br/>Case study: Penetrating and Remaining in the International<br/>Markets. Minami-Satsuma Agricultural Cooperative in<br/>Kagoshima, Japan. See also case study: Precooked and<br/>Frozen Vegetables for the International Market:<br/>La Huerta, Mexico8<br/>Case study analysis10<br/>Defining the market10<br/>How can rural enterprises be made market-oriented?11<br/>Basic steps in planning the marketing process12<br/>Market knowledge methodologies and instruments13<br/>Identifying and targeting markets17<br/>Market niches20<br/>Product differentiation21<br/>Conclusions on the case study22<br/>Group exercise23<br/>Summary24<br/>Unit assessment26<br/>Planning: a key factor for competitiveness<br/>27<br/>List of topics27<br/>Setting the context28<br/>Case study: The Chiang Mai Agribusiness. See also<br/>case study: the agribusiness Agrohortalizas30<br/>Case study analysis31<br/>General planning aspects31<br/>Planning and its application32<br/>Inventory management37 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://opac.mu.ac.ke/cgi-bin/koha/opac-retrieve-file.pl?id=5ef8081760223e4c06e41db1540c9433">https://opac.mu.ac.ke/cgi-bin/koha/opac-retrieve-file.pl?id=5ef8081760223e4c06e41db1540c9433</a> |
| Link text | Access full text here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic Books |
| Suppress in OPAC | No |
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