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Service management and marketing : a customer relationship management approach / Christian Grönroos.
Material type:
TextPublication details: Chichester ; Wiley, c2000.Edition: 2nd edDescription: x, 394 pages : illustrationsISBN: - 0471720348 (alk. paper)
- 658.8 21
- HD 9980.5 .G776 2000
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HD 9980.5 .G776 2000 (Browse shelf(Opens below)) | Available | 23013836 |
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| HD 9980.5 .G55 2003 Services marketing and management / | HD 9980.5 .G55 2003 The politics of work : | HD 9980.5 .G55 2003 The politics of work : | HD 9980.5 .G776 2000 Service management and marketing : a customer relationship management approach / | HD 9980.5 .H672 1997 Service operations management / | HD 9980.5 .Z45 1996 Services marketing / | HD 9988.K4 | W33 2021 Factors influencing services firms' investment in research and development in Kenya / |
Includes bibliographical references and index.
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