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Service management and marketing : a customer relationship management approach /

Grönroos, Christian. 1947-

Service management and marketing : a customer relationship management approach / Christian Grönroos. - 2nd ed. - Chichester ; Wiley, c2000. - x, 394 pages : illustrations.

Includes bibliographical references and index.

ISBN: 0471720348 (alk. paper)

LCCN: 00032093

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.

LC Class. No.: HD 9980.5 / .G776 2000

Dewey Class. No.: 658.8

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Service management and marketing : a customer relationship management approach /