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Managing services marketing : (Record no. 73799)

MARC details
000 -LEADER
fixed length control field 00927nam a2200277 a 4500
001 - CONTROL NUMBER
control field 2072159
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250322173135.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250322s1995 txua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94073629
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030986664
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 9980.5
Item number .B38 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bateson, John E. G.
245 10 - TITLE STATEMENT
Title Managing services marketing :
Remainder of title text and readings /
Statement of responsibility, etc. John E.G. Bateson.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth ;
Name of publisher, distributor, etc. Dryden Press,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 680 pages :
Other physical details illustrations.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Dryden Press series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
-- Management.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Loan
Suppress in OPAC No
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired
03/22/2025   HD 9980.5 .B38 1995 23016528 03/22/2025 Loan   Library of Congress Classification       Margaret Thatcher Library Margaret Thatcher Library First Floor 03/22/2025

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