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Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York ; McGraw Hill, c1996.Description: xx, 700 pages : ilustrationsISBN: - 0070782504 (acidfree paper)
- 658.8Â 20
- HD 9980.5Â .Z45 1996
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HD 9980.5 |.Z45 1996 (Browse shelf(Opens below)) | Available | 20063682 | |
| Loan | Margaret Thatcher Library First Floor | HD 9980.5 |.Z45 1996 (Browse shelf(Opens below)) | Available | 20063683 |
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| HD 9980.5 | .G55 2003 Services marketing and management / | HD 9980.5 | .G55 2003 Services marketing and management / | HD 9980.5 | .G55 2003 Services marketing and management / | HD 9980.5 |.Z45 1996 Services marketing / | HD 9980.5 |.Z45 1996 Services marketing / | HD 9980.5 .B38 1995 Managing services marketing : text and readings / | HD 9980.5 .F55 Service operations management / |
Includes bibliographical references and index.
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