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Services marketing /

Zeithaml, Valarie A.

Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York ; McGraw Hill, c1996. - xx, 700 pages : ilustrations. - McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0070782504 (acidfree paper)

LCCN: 95044395

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

LC Class. No.: HD 9980.5 / .Z45 1996

Dewey Class. No.: 658.8

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Services marketing /