Customer-driven services management / S. Balachandran.
Material type:
TextPublication details: New Delhi ; Response Books ; 2004.Edition: 2nd editionDescription: xiii, 304 pages. 22 cmISBN: - 0761932550 (pbk.)
- 9780761932550 (pbk.)
- 658.8/12/0954Â 22
- HF 5415.5Â .B354 2004
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415.5 .B354 2004 (Browse shelf(Opens below)) | Available | 20086069 |
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| HF 5415.5 .B35 2004 Customer-driven services management / | HF 5415.5 .B35 2004 Customer-driven services management / | HF 5415.5 .B35 2004 Customer-driven services management / | HF 5415.5 .B354 2004 Customer-driven services management / | HF 5415.5 .C66 1993 Sustaining knock your socks off service / | HF5415.5 .H2897 2010 Customer service : a practical approach / | HF 5415.5 .L52 2011 Customer Relationship Management / |
Includes bibliographical references (p. [292]-294) and index.
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
In Indian context.
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