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Customer-driven services management / S. Balachandran.

By: Material type: TextTextPublication details: New Delhi ; Response Books ; 2004.Edition: 2nd editionDescription: xiii, 304 pages. 22 cmISBN:
  • 0761932550 (pbk.)
  • 9780761932550 (pbk.)
Subject(s): DDC classification:
  • 658.8/12/0954 22
LOC classification:
  • HF 5415.5 .B354 2004
Online resources:
Contents:
Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.
Summary: In Indian context.
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.5 .B354 2004 (Browse shelf(Opens below)) Available 20086069

Includes bibliographical references (p. [292]-294) and index.

Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics.

In Indian context.

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