The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

By:

Scott, David Meerman

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010.Edition: 2nd edDescription: xxx, 289 p. ; 23 cmISBN:

9780470547816 (pbk.)
0470547812 (pbk.)

Other title:

New rules of marketing and public relations

Subject(s):

Internet marketing
Public relations

DDC classification:

658.8/72 22

LOC classification:

HF 5415.1265 .S393 2010

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Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.

Includes index.

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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.