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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /

Scott, David Meerman.

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / New rules of marketing and public relations David Meerman Scott. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, c2010. - xxx, 289 p. ; 23 cm.

Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. Includes index.

ISBN: 9780470547816 (pbk.) 0470547812 (pbk.)

LCCN: 2009051245

Subjects--Topical Terms:
Internet marketing.
Public relations.

LC Class. No.: HF 5415.1265 / .S393 2010

Dewey Class. No.: 658.8/72

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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /