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Microeconomics for managerial decision making / Roger D. Blair and Lawrence W. Kenny

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill 1982Description: xiv, 447 p. 26 cm illContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 00700558008
Subject(s): DDC classification:
  • 658 23
LOC classification:
  • HB 172 .B54 1982
Contents:
Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix.
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Holdings
Item type Current library Call number Status Barcode
Loan Annex Campus Library Ground Floor HB 172 .B54 1982 (Browse shelf(Opens below)) Available 20081164

Includes bibliographical references and index.

Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix.

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